| Innovation and Leadership in Advertising |
2010 Winner Announced
We are excited to announce that Southwest Airlines and its portfolio of agencies are recipients of the AAF District 10 2010 Innovation and Leadership in Advertising Award.
April 2010 Press Release Update ILA Award 2010 Press Release 
Dave Ridley receives AAF10 ILA Awards on behalf of Southwest Airlines. Left to right: James Edmund Datri America Advertising Federation President, Dave Ridley Southwest Airlines, Blake Goldston American Advertising Federation District 10 Governor 
Download the ILA application form. This is an award given to a company within AAF District 10 that exemplifies excellence in four key areas of advertising: Media use – Extensive use of multimedia platform using traditional and non-traditional media to create awareness or drive sales. Employment in District 10 – Extensive employment of people and businesses within the District 10 region of Texas, Oklahoma, Louisiana, and Arkansas. Diversity - Embracing diversity in your messaging and employment. Leadership – Demonstrating leadership and boldness in your advertising message and creative use of media.
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